MAKING OFF DO VIDEO DA ELLUS INVERNO 2007, COM LETICIA BIRKHEUER, DIREÇAO MARCELO KRASILCIC E GISELA DOMSCHKE.

FROM 2004 ONWARDS I´VE BEEN WORKING AS A MARKETING CONSULTANT AND CREATIVE DIRECTOR IN THE INDUSTRY, COLLABORATING WITH ADVERTISING AND DESIGN AGENCIES - SUCH AS OYSTER, SAATCHI&SAATCHI, FROST DESIGN, DESIGN BRIDGE, LEO BURNETT, WIEDEN & KENNEDY, WAV RAPP COLLINS (OMNICOM), GREY INTERACTIVE. MY ROLE INVOLVED THE DEVELOPMENT OF THROUGH THE LINE ADVERTISEMENT CAMPAIGNS, BRAND IDENTITIES, MARKETING STRATEGIES, EXTERNAL PRESENTATIONS, ETC. - LEADING PROJECTS FOR MAJOR CLIENTS, FROM THE INITIAL BRIEF RIGHT THROUGH TO CLIENT PRESENTATIONS AND IMPLEMENTATION.

CLIENTS INCLUDED: THOMAS COOK, ABSOLUT, ADIDAS, REDBULL, REEBOK, NIKE, PLAYSTATION, VIRGIN RADIO, LUCKY STRIKE, KENT, DR MARTENS, DIESEL, LEGO, HEINZ, CHARLES SCHWAB, HSBC, NATWEST, LLOYDS, SAINSBURY’S, LIBERTY, RADISSON EDWARDIAN. THE SORRELL FOUNDATION, - ACROSS BOTH EMERGENT AND TRADITIONAL COMMUNICATION CHANNELS.

IN 2003 I BECAME THE CONVENOR OF THE MA INTERACTIVE MEDIA DEGREE AT GOLDSMITHS COLLEGE, LONDON.

IN THE SAME YEAR I WAS WORKING FOR THE LONDON DESIGN FESTIVAL. I WAS RESPONSIBLE FOR THE DESIGN OF THE FESTIVAL'S WEBSITE AND FOR THE ONLINE ADVERTISING CAMPAIGN CREATIVE DIRECTION. I WAS ALSO WORKING TOGETHER WITH THE LDF CHAIRMAN JOHN SORRELL IN THE DEVELOPMENT OF DIGITAL PRESENTATIONS FOR INTERNATIONAL PROMOTION OF BOTH THE LONDON DESIGN FESTIVAL AND THE WORLD CREATIVE FORUM. CONTROLLING THE QUALITY OF IDEAS, SOLUTIONS, AND EXECUTION OF WORK, BY ASSIGNING THE RIGHT TEAMS FOR THE DEVELOPMENT OF PROJECTS.

IN 2000 I WAS HEADHUNTED TO BECOME AN ART DIRECTOR AT EURO RSCG. I WAS GIVEN THE HSBC ACCOUNT AND AFTER A MONTH OF A SUCCESSFUL CAMPAIGN WITH THE ACCOUNT I WAS PROMOTED TO THE POSITION OF ASSOCIATE CREATIVE DIRECTOR. I WAS THEN MANAGING A TEAM OF 15, INCLUDING 4 ART DIRECTORS. REPORTING TO THE CEO. PROVIDING INPUT INTO THE DEVELOPMENT OF THE COMMUNICATION STRATEGIES, WORKING TOGETHER WITH MARKETING ANALYSTS AND STRATEGISTS. CONTROLLING THE QUALITY OF IDEAS, SOLUTIONS, AND EXECUTION OF WORK IN THE CREATIVE DEPARTMENT, BY ASSIGNING THE RIGHT GROUPS AND TEAMS FOR SPECIFIC ACCOUNTS AND PROJECTS. MY RESPONSIBILITY WAS ALSO TO PRESENT INTERNALLY & EXTERNALLY THE BUSINESS’S CREATIVE WORK AT THE HIGHEST LEVEL. I ALSO HAD A MENTORING ROLE, FOCUSING ON THE DEVELOPMENT OF PEOPLE WITHIN THE TEAM.

CLIENTS INCLUDED
HSBC, BUDWEISER, ORANGE, PEUGEOT, GUINNESS, EAGLE STAR, IBM, SCHLUMBERGER, SYMANTEC, TALBOTS

IN 2000 MY GRADUATION WORK WAS PUBLISHED IN CREATIVE REVIEW.

IN 1999 I ACCEPTED AN INVITATION TO WORK AT NTL DIGITAL TO EXTEND MY KNOWLEDGE IN THE FIELD OF CONVERGENT MEDIA. AS R&D DESIGN LEAD, I DEVELOPED PROJECTS ACROSS MULTIPLE PLATFORMS, SUCH AS ETV, DIGITAL CABLE, TVI, PCI, CABLE MODEM, WAP AND DAB. MY ROLE INVOLVED RESEARCHING NEW MEDIA TECHNOLOGIES, TELEVISION AND BROADCASTING ENVIRONMENTS TO ENSURE STRONG AND INNOVATIVE CONTENT SOLUTIONS. MY RESPONSIBILITIES ALSO INCLUDED PROJECT MANAGEMENT (PLANNING AND IMPLEMENTATION OF DESIGN SCHEDULES IN ORDER TO REACH PRODUCTION DEADLINES), DEVELOPMENT OF PROTOTYPES BASED ON RESEARCH OF CONTENT DEVELOPMENT, ASSEMBLY AND MOTIVATION OF TALENTED TEAMS, AND THE ABILITY TO INTEGRATE CLIENT REQUESTS OR TECHNOLOGY CHANGES.

CLIENTS INCLUDED: BBC, ALPHABETSTREET, PRINCIPLES, TESCO, BARGAINHOLIDAYS.COM, LASTMINUTE.COM, BRITISH AIRWAYS, EASYJET, RYANAIR, EUROSTAR, THE TRAINLINE, NATIONAL GEOGRAPHIC, TIME OUT, NATIONAL EXPRESS, TOP GEAR, TOP OF THE POPS, SCOOT, GUARDIAN UNLIMITED, Q MAGAZINE, THE TIMES, INDEPENDENT ONLINE, THE EXPRESS, THE MIRROR, EUROSPORT.COM, DISCOVERY, NATIONAL TRUST.

IN 1996 I MOVED TO LONDON TO ATTEND MY MA IN COMMUNICATION DESIGN AT CENTRAL ST MARTINS COLLEGE OF ARTS.

IN THE FIRST MONTH THERE I ALSO STARTED TO WORK AT BLOOMBERG TELEVISION, DEVELOPING VIDEOGRAPHICS AND LEARNING THE BEHIND THE SCENES OF A TELEVISION.

I WAS THEN INVITED TO WORK IN THE DIGITAL DEPARTMENT OF LEAGAS DELANEY, DEVELOPING WEBSITES AND CREATING CAMPAIGNS FOR CLIENTS SUCH AS ADIDAS, PATEK PHILIPPE AND BOO, ENSURING CONSISTENT BRAND STYLE ACROSS EACH PROJECT.

FROM 1994 TO 1996 - I LIVED IN PARIS, FOOD WAS GREAT. I STUDIED WITH DERRIDA, TRANSLATED THE BOOK “PRAGMATIST AESTHETICS, LIVING BEAUTY, RETHINKING ART” BY THE PHILOSOPHER RICHARD SHUSTERMAN INTO PORTUGUESE. AT THE SAME TIME I WAS TAKING PART OF MEDIA ART FESTIVALS IN EUROPE SHOWING INTERACTIVE ARTWORKS. I ALSO FOUNDED APK, MULTIMEDIA STUDIO DEDICATED TO THE DEVELOPMENT OF PROJECTS AND REALISATION OF EVENTS AS WELL AS THE MULTIMEDIA PUBLISHING OF TITLES IN THE FIELDS OF ART, CULTURE AND FASHION.

CLIENTS INCLUDED: UNESCO, COMME DES GARÇONS, APC, SOFTKEY, MINISTERE DE LA CULTURE, BLOCNOTES (CONTEMPORARY ART MAGAZINE)