I'VE CREATED THIS FOR ADIDAS BACK IN 1998, WHEN WORKING AT LEAGAS DELANEY IN LONDON. THE BRIEF WAS TO RE-BRAND ADIDAS ONLINE FOR YOUTH CULTURE WHILST REINFORCING THE TECHNOLOGICAL ASPECT OF THE PRODUCTS. I CAME WITH THIS IDEA OF REAPPROPRIATING AN IMAGE OF TRON FOR THE CONCEPT.

MAKING OFF DO VIDEO DA ELLUS INVERNO 2007, COM LETICIA BIRKHEUER, DIREÇAO MARCELO KRASILCIC E GISELA DOMSCHKE.

FROM 2004 ONWARDS I´VE BEEN WORKING AS A MARKETING CONSULTANT AND CREATIVE DIRECTOR IN THE INDUSTRY, COLLABORATING WITH ADVERTISING AND DESIGN AGENCIES - SUCH AS OYSTER, SAATCHI&SAATCHI, FROST DESIGN, DESIGN BRIDGE, LEO BURNETT, WIEDEN & KENNEDY, WAV RAPP COLLINS (OMNICOM), GREY INTERACTIVE. MY ROLE INVOLVED THE DEVELOPMENT OF THROUGH THE LINE ADVERTISEMENT CAMPAIGNS, BRAND IDENTITIES, MARKETING STRATEGIES, EXTERNAL PRESENTATIONS, ETC. - LEADING PROJECTS FOR MAJOR CLIENTS, FROM THE INITIAL BRIEF RIGHT THROUGH TO CLIENT PRESENTATIONS AND IMPLEMENTATION.

CLIENTS INCLUDED: THOMAS COOK, ABSOLUT, ADIDAS, REDBULL, REEBOK, NIKE, PLAYSTATION, VIRGIN RADIO, LUCKY STRIKE, KENT, DR MARTENS, DIESEL, LEGO, HEINZ, CHARLES SCHWAB, HSBC, NATWEST, LLOYDS, SAINSBURY’S, LIBERTY, RADISSON EDWARDIAN. THE SORRELL FOUNDATION, - ACROSS BOTH EMERGENT AND TRADITIONAL COMMUNICATION CHANNELS.

IN 2003 I BECAME THE CONVENOR OF THE MA INTERACTIVE MEDIA DEGREE AT GOLDSMITHS COLLEGE, LONDON.

IN THE SAME YEAR I WAS WORKING FOR THE LONDON DESIGN FESTIVAL. I WAS RESPONSIBLE FOR THE DESIGN OF THE FESTIVAL'S WEBSITE AND FOR THE ONLINE ADVERTISING CAMPAIGN CREATIVE DIRECTION. I WAS ALSO WORKING TOGETHER WITH THE LDF CHAIRMAN JOHN SORRELL IN THE DEVELOPMENT OF DIGITAL PRESENTATIONS FOR INTERNATIONAL PROMOTION OF BOTH THE LONDON DESIGN FESTIVAL AND THE WORLD CREATIVE FORUM. CONTROLLING THE QUALITY OF IDEAS, SOLUTIONS, AND EXECUTION OF WORK, BY ASSIGNING THE RIGHT TEAMS FOR THE DEVELOPMENT OF PROJECTS.

IN 2000 I WAS HEADHUNTED TO BECOME AN ART DIRECTOR AT EURO RSCG. I WAS GIVEN THE HSBC ACCOUNT AND AFTER A MONTH OF A SUCCESSFUL CAMPAIGN WITH THE ACCOUNT I WAS PROMOTED TO THE POSITION OF ASSOCIATE CREATIVE DIRECTOR. I WAS THEN MANAGING A TEAM OF 15, INCLUDING 4 ART DIRECTORS. REPORTING TO THE CEO. PROVIDING INPUT INTO THE DEVELOPMENT OF THE COMMUNICATION STRATEGIES, WORKING TOGETHER WITH MARKETING ANALYSTS AND STRATEGISTS. CONTROLLING THE QUALITY OF IDEAS, SOLUTIONS, AND EXECUTION OF WORK IN THE CREATIVE DEPARTMENT, BY ASSIGNING THE RIGHT GROUPS AND TEAMS FOR SPECIFIC ACCOUNTS AND PROJECTS. MY RESPONSIBILITY WAS ALSO TO PRESENT INTERNALLY & EXTERNALLY THE BUSINESS’S CREATIVE WORK AT THE HIGHEST LEVEL. I ALSO HAD A MENTORING ROLE, FOCUSING ON THE DEVELOPMENT OF PEOPLE WITHIN THE TEAM.

CLIENTS INCLUDED
HSBC, BUDWEISER, ORANGE, PEUGEOT, GUINNESS, EAGLE STAR, IBM, SCHLUMBERGER, SYMANTEC, TALBOTS

IN 2000 MY GRADUATION WORK WAS PUBLISHED IN CREATIVE REVIEW.